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Web analysis

Good service is a key factor to the success of a web site. Today the costumer's perception of your company starts even before you know the costumer, namely when he first meets your web site.
Most traditional web analysis is done by analysing historic data about costumer behaviour. For optimum service more an more companies are moving into real-time web optimisation.

Unispeed Web analysis technology allows you to apply granular real-time analysis and performance monitoring of your site.

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More than an ordinary WEB analytics system

Unispeed netlogger gives you granular information of your costumers and how they convert through your web site. Information of each page load and components are recorded and analysed without installing a single piece of software to your web servers nor the hassle from tagging pages you will be able to collect data for conversion analysis, campaign tracking and costumer profiling. Netlogger will even alert your costumer relation- or network staff if your service is not responding timely.
Netlogger works entirely without cookies or java scripts thus accelerating page load and increasing the customer experience .

Accelerate your web analytics

Unispeed Netlogger is designed to passively collect and preprocess data from the network before handing it over to the presentation layer or data bases.
Ideal for high bandwidth web portals or hosting providers, Netlogger accelerates web analysis systems and off-loads web servers.

Piwik integration

Using open source Piwik as the presentation layer, Unispeed can offer the full pallet of analytics features plus a few more.

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The EU "Cookie Directive"

The new EU "cookie directive" requires users to give “consent” for cookies to be placed in their browsers. This will evidently result in less accurate analysis delivered by systems relying solely on this method.
Unispeed web analysis engine solves this by calculating the unique user ID from a combination of IP address, arguments, agent string and cookies.
Different priorities can be assigned to each value.

Web analysis Key features

Aggregate and visualise the traffic exchanged across the Network with respect to:
  • Geographic origin
  • Conversion rate
  • Transition
  • Bounce rate
  • Page entry/exit
  • Referral sites
  • Page ranking
  • Site responsiveness
  • Costumer profiling

Benefits

  • Line rate capability
  • Accelerates web analytics by multiple times
  • Passive and undetectable
  • No "Single point of failure"
  • Works without cookies or java scripts
  • Protects personal data

Web analytics technologies

There are two main technological approaches to collecting web analytics data. The first method, log file analysis, reads the log files in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser.
A third, however not currently widely deployed method is network package sniffing. The Netlogger collects traffic across the entire network as traffic passes by. This method allows for analysis to be done both in house and remotely. With the analytic tools being integrated in the Netlogger, real-time analysis and aggregation is done before data is inserted into data base, greatly improving performance. Extracted web log files are generated for in depth analysis. The Netlogger identifies the unique user by a combination of cookie, argument, agent and IP-address. This means that errors from users deleting first and third party cookies can be almost eliminated, thus analysis can be done with or without cookies. Page view is done without tagging the pages by tracking the unique clients behaviour, incremented for each page impression generated by unique clients. This method allows you to perform precise web analysis without degrading performance of your network.


© Unispeed A/S
Last modified on May 22 2014