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Web Analysis | |
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Web Analysis | |
Good service has always been a key factor to succes. Today the costumer's perception of your company starts even before you know the costumer, namely when he first meets your web site.
Most traditional web analysis is done by analysing historic data about costumer behavior. For optimum service more an more companies are moving into real-time web optimization.
Unispeed Web analysis technology allows you to identify and track the costumer in real-time and respond to his needs when he clicks through your web site
Unispeed netlogger gives you precise information of your costumers and how they convert through your web site. Without installing a single piece of software to your web servers you will be able to collect data for conversion analysis, campaign tracking and costumer profiling. Netlogger will even alert your costumer relation- or network staff if your service is not responding timely.
Conversion rate The conversion rate is the key element for analyzing a successful advertising campaign. In addition, it shows how effective specific search engines or partner sites are.
Transition: Discover how costumers clicks through your web site, analysing if the costumer meets your succes criteria in the shortes way, where costumers tend to drop out and why.
Double coverage: Analyse the habbit patterns of your costumers
Page entry: From where did the costumer enter your site, which affiliated sites or search engines are generating more costumers.
Micro optimisation: real-time analyse how changes to the web site effects sales completion and a smooth conversion through you web site
Costumer profiling: React to costumers need geographically, bandwidth, screen resolution, return rate of costumer
Availability: Alert maintenance and sales functions if server or network response time exceeds desired limits (SMS, E-mail or sys log)
There are two main technological approaches to collecting web analytics data. The first method, logfile analysis, reads the log files in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser.
A third, however not currently widely deployed method is network package sniffing. The sniffer or Netlogger collects the traffic generated by the entire network as traffic passes by. This method allows for analysis to be done both in house and remotely. With the analytic tools being integrated in the sniffer/ Netlogger, real-time analysis is performed while at the same time log files are generated for in depth analysis. The sniffer/ Netlogger identifies the unique user by a combination of cookie, argument, agent and ip-address. This means that errors from users deleting first and third party cookies can be almost eliminated, thus analysis can be done with or without cookies. Page view is done without tagging the pages by tracking the unique clients behavior, incremented for each page impression generated by unique clients. This method allows you to perform precise web analysis without degrading performance of your network
Unispeed Netlogger - one platform for literally any netwoking needs.
